The B.Y.B. (Before You Brand) Toolkit

Get everything you need to create your brand identity before you have a logo.

↑ or before you rebrand the one you do have!

Not a ‘creative person’? Don’t know anything about branding? →

Planning to skip over the process and DIY-it without any knowledge or training?

Just like everyone else?
(No reason to learn how to build a brand that lasts, right?)

HOLD UP. Wait a minute…

What if I told you branding is not as difficult as you’ve made it out to be in your head?

What if you knew you could have a hand in your own branding process, and start to create something you love before you ever have a logo made by a brand designer?

Not only that,

What if you could learn how to be your own Creative Director – even if you’re not a designer?

IF THIS SOUNDS LIKE A NEED IN YOUR BIZ →

You’re going to love The B.Y.B. (Before You Brand) Toolkit.

FACT: Your brand identity is more than just your logo.

SAY, WHAT NOW?

As a brand designer I know you need so much more than just an image to represent your brand. You need a patient process, sparkling strategy, and a crisp grasp on creative direction.

That’s where The B.Y.B. (Before You Brand) Toolkit comes in.

It will teach you basic brand processes, show you how a brand designer makes decisions (like fonts & colors), and wrap it all up with the ultimate brand gold: a plan for consistency!

Those that understand the brand process are more likely to achieve a strong, consistent (brand gold!) brand that is recognized beyond its logo.

[ FOR YEARS ]

I’ve helped small businesses with their logos.

But there has always been a need: A logo is super cute to have, but what do you do with it once you get it?

I’m talking strategy, understanding of the branding process, and a gameplan for consistency.

You know I had to come up with something to help…

For less than your next Target Run, you can have The B.Y.B. Toolkit.

Take it from the top NOW, before you have a logo created (or before you refresh the one you have).

→ The B.Y.B. Toolkit was built to help you get your brand set up right, from the start. [Or shall I say, before the start?]

AND it will stick. with. you. as your business grows.

I’m not only teaching you how to do something like choose your brand colors, but I’m giving you the tools you need to grow your brand confidently, in a consistent and cohesive way.

I’ll say it again:

Your brand identity is more than just your logo… which is why the The B.Y.B. Toolkit was created!

This is for you if →

✨You are (or want to be) a small biz owner.

✨You’re just getting started -OR- want to refresh your brand.

✨You’re saving to get the brand identity package of your *dreams*, but need something for now.

✨You want to learn the basics of branding and being your own Creative Director.

SAY HELLO TO:

→ It’s full of what I know as a brand designer, and everything you want to know as a business owner when it comes to the basics and getting your brand off the ground… before you ever have a logo.

Everything you need to create your brand identity... when you don't have a logo.

→ 35 pg. Toolkit → 5 Templates → 6 Video Tutorials

✓ Brand Process Basics – $18 Value

✓ Brand Idea Stacks + How To Create Them (Video Tutorial!) – $18 Value

✓ Brand Ideas Mood Boards + How To Create Them (Video Tutorial & Template!) – $18 Value

✓ How To Choose Your Brand Fonts (Video Tutorial & Template!) – $27 Value

✓ How To Choose Your Brand Colors (Video Tutorial & Template!) – $27 Value

✓ Brand Style Guide Without a Logo (Video Tutorial & Template + BONUS template for option with a logo!) – $27 Value

✓ How To Create Brand Consistency + Why It Matters (Video Tutorial!) – $27 Value

PLUS:

✓ Brand Consistency Game Plan Checklist (a DWC freebie!)

✓ An Action Plan to help you get. it. DONE!

TOTAL VALUE: $162

REGULAR PRICE: $79

TODAY’S PRICE: $37

I get it. You’re skeptical.

“How do I know she knows what she’s talking about?” I’ll just say this…

I’ll just say this…

All. the. experience.

✨I’ve been a brand designer for over 12 years.

✨I’ve created brand identities and managed brands for companies both large (200+ team members) and small (teams of 1+).

✨My entire career has been made up of not only creating brand identities, but also 1) Building brands, 2) Teaching others how to grow their brands, and 3) Teaching about brand consistency.

✨It’s in my blood at this point! (Or, it always has been!)

TO NOTE:

The B.Y.B. Toolkit does not teach you how to be a designer, or show you how to make a logo.

It gives you the tools you need as a business owner to form your brand identity without a logo. You’ll get some visuals up and running, and the training you need to help your brand grow and be your own Creative Director.

How will this toolkit help me build my brand?

If you’re just starting out or saving for that brand identity of your dreams, The B.Y.B. Toolkit is for you. You’ll learn branding basics, how to be your own Creative Director, and learn how to choose your own brand fonts and brand colors. Then, I’ll teach you how to get and stay consistent with your brand as it grows – one of the golden trademarks of a strong brand.

What is brand consistency? Why does it matter that much?

Brand consistency is just another way of saying “make sure your brand shows up how it should, where it should.” It’s YOUR job as the business owner to help facilitate that (aka: Be your own Creative Director). If you need help in that area, The B.Y.B. Toolkit is for you.

Do I really need to learn about this stuff, if I’m not a designer?

The B.Y.B. Toolkit is not for designers, it’s for business owners like you! As you’ll learn in the Toolkit, branding is more than just a logo, and it’s so important as a business owner to understand the different areas of branding and how they will help your business grow. It really helps if you have a hand in the creation of your brand, too, which you’ll get to do with this Toolkit.

Will this toolkit teach me how to design graphics?

No, this Toolkit does not teach you how to be a graphic designer, nor does it go into the tools or methods to learn how to do so. This is for brands that want to learn what they need to know or do before hiring a brand designer.

Can I really choose my own brand fonts and colors?

Are you really teaching how to do that with this toolkit? Of course! There are principles I’m teaching within the Toolkit that you can apply to choose your own brand fonts and colors. There is also a video tutorial and template for each included, making it super easy to follow and implement!

I’m going to hire a Brand Designer eventually. Won’t they do this stuff for me?

Do I really need to learn this stuff? Yes, they can and they should. BUT, it’s so important that you learn the process, and learn how to grow a strong, consistent brand. At the end of the day, you’re the one that will make that happen – not your designer. Plus, if you’re not ready to hire a designer yet, you still need to get started with something, and not have a willy-nilly brand floating around. The B.Y.B. Toolkit will get you there.

Will this teach me how to make a logo?

No, The B.Y.B. Toolkit does not teach you how to be a graphic designer, although it does teach you the basics of the branding process and how designers go about choosing certain elements, like brand fonts and colors for logos.